RollRx Team

Medical advisory team

Kathy Smith

Fitness Legend & Healthy Aging Expert

Over 20 million exercise videos sold, placing her among the top fitness influencers of all time.
More than 30-year career spanning television, fitness equipment, DTC products, and health education.
Founder of the Ageless with Kathy Smith brand, focused on longevity and movement over 50.
Longstanding media credibility from The Today Show, Oprah, CNN, and more.
Currently aligned with new tech-driven fitness programs for seniors and recovery seeker

Charisse Litchman, MD

Neurology + AI Pioneer

Yale-trained neurologist and co-founder of BeCareLink, a groundbreaking AI platform for neurological assessments.
Former Medical Director at Pfizer, bridging Big Pharma, digital health, and clinical impact.
Architect of mobile tools that quantify Parkinson’s, MS, stroke recovery, and more.
Driving the integration of real-time neurological biometrics into RollRx for personalization, tracking, and medical-grade insights.

Larry Rubin

Data Science & Healthcare Scaling Strategist

Co-founder of BeCareLink; background in private equity, product development, and AI scaling in healthcare.
Expert in regulatory, HIPAA, and integration strategy — with a track record in value-based care platforms.
Works at the intersection of AI, mobile tech, and clinician workflows — exactly where RollRx is heading.

Terry Schroeder, DC

Olympic Icon & Wellness Leader

4x Olympian, 2x Olympic silver medalist, and head coach of the USA Water Polo Team.
Nationally respected chiropractor with 37 years of experience integrating sports medicine and wellness.
Known for inspiring both elite athletes and seniors with movement-focused recovery programs.
Brings unmatched credibility bridging elite sports, chiropractic care, and preventive health.

Mike Studer, PT, DPT, Mhs

Top U.S. Physical Therapist in Neuro-Rehab

Named Therapist of the Year multiple times by APTA and Therapy Times.
Published in over 35 peer-reviewed journals on topics like balance, neuroplasticity, and aging.
Consultant to professional sports teams, neurology clinics, and research institutions.
Spearheading RollRx clinical protocols, outcomes research, and data standardization.

Dr. Lori Schroeder, D.C.

Clinical Advisor – Chiropractic & Integrative Health

Dr. Lori Schroeder brings over 35 years of clinical expertise in chiropractic care, functional medicine, and holistic health optimization. She co-founded the Schroeder Center for Healthy Living, one of Southern California’s most respected wellness clinics, where she has helped thousands of patients improve mobility, reduce pain, and restore whole-body balance. She is also the founder of Live in Alignment Pilates, which has been serving the Conejo Valley for the past 23 years.

With a deep understanding of neuromuscular health, red light therapy, and integrative recovery modalities, Dr. Schroeder plays a key advisory role in ensuring RollRx™ delivers measurable benefits to users with diverse needs — from biohackers to those with chronic inflammation, plantar fasciitis, and neuropathy. Her clinical insights continue to shape RollRx’s positioning as both a therapeutic and performance-boosting tool.

BOBBI WARREN – NBCR

Reflexologist • Author • Educator

Over 40 years of experience in therapeutic reflexology and integrative wellness

Certified by the American Reflexology Certification Board (ARCB)
Graduate and instructor with the International Institute of Reflexology (IIR)
Author of "What My Feet Say About Me" and co-author of reflexology training guides used nationwide
Has taught reflexology techniques and foot-based therapeutic anatomy across clinics, spas, and continuing education institutions throughout the U.S.
Specializes in the neurological, circulatory, and energetic benefits of foot stimulation
Recognized for her ability to translate reflexology into functional therapeutic frameworks for both wellness and medical applications
Integral to the development of the RollRx system — ensuring anatomical precision and reflexological alignment.
Provides expert insight on Reflexology point accuracy, sensory feedback, and therapeutic ergonomics for RollRx Technologies

Rollrx leadership team

PATRICK NETTER

INVENTOR AND CEO

Nicknamed "The Gear Guru" by NBC’s The Today Show and dozens of other news shows for his expertise in innovative health and fitness technologies.

Creator and Chief Innovation Officer behind RollRx, blending fitness, reflexology, red light therapy, and AI-driven recovery into one groundbreaking platform.
Past success with High-Tech Fitness, a specialty retail store that achieved nearly $2,000 per square foot — matching Sharper Image’s elite retail productivity.
Author of High-Tech Fitness (1984), a bestselling showcase of the emerging intersection of wellness and technology.
Decades of proven ability to identify trends early, commercialize products, and build multi-million dollar brands.
Leading a team of medical, fitness, and AI experts to launch RollRx into the $13 billion neuro-recovery and wellness markets.

Steven F. Penderghast

Chief Operating Officer | RollRx Technologies, Inc.

Steven Penderghast serves as Chief Operating Officer of RollRx Technologies, leading the company’s operations, market strategy, and commercial execution across consumer wellness and medical therapeutic sectors. With more than 30 years of experience in the healthcare industry, Steven brings a track record of success in scaling medical devices, biologics, and capital equipment technologies from concept to market.

Steven previously held senior leadership roles at industry giants including Becton Dickinson and CR Bard, where he served as Corporate Vice President overseeing national account strategies with the largest integrated delivery networks (IDNs) and group purchasing organizations (GPOs) in the U.S. His work has spanned oncology therapeutics, cardiovascular intervention, urology, tumor ablation, diagnostics, imaging, and surgical technologies.

In both startup and global environments, Steven has led initiatives in product development, clinical and regulatory affairs, contracting, and sales management — giving him a uniquely integrated view of healthcare commercialization.

He holds a degree in Business Administration with a focus in Statistics from Pepperdine University, and brings sharp operational insight and seasoned leadership to RollRx’s market expansion.

Robert Chicoski, CPA

Chief Financial Officer | RollRx Technologies, Inc.

Robert Chicoski brings more than 40 years of experience in strategic finance, business planning, and startup leadership to his role as CFO of RollRx Technologies. A veteran CPA and former auditor at KPMG (then Peat, Marwick, Mitchell & Co.), Robert built his first successful firm by age 30, later expanding into venture-backed startups, public companies, and healthcare innovations.

As the founding CFO of World Energy Solutions (NASDAQ: XWES), he helped pioneer the deregulated energy market through one of the first large-scale reverse auction platforms. Since then, he’s served as CFO or advisor to multiple early-stage companies, helping guide them through capitalization, regulatory preparation, and market expansion — often wearing the dual hats of strategist and operator.

Robert’s work spans everything from forensic accounting and franchising to mobile tech and neurological therapeutics. At RollRx, he blends deep financial discipline with a personal mission of service, drawing on a lifetime of insights, integrity, and entrepreneurial grit.

Shekar Tirumalai

Global Development Director | RollRx Technologies, Inc.

Shekar Tirumalai brings more than 30 years of international business experience as a strategist, executive, and advisor across the healthcare, technology, and consumer sectors.

With a career spanning over 17 countries, Shekar has helped companies and government agencies develop cross-border partnerships, navigate regulatory complexities, and scale innovation globally.

At RollRx Technologies, Inc., Shekar leads global business development and market entry initiatives. He is currently spearheading partnership discussions with two high-impact international entities:

Decathlon India — the regional arm of the world’s largest sporting goods retailer, with over 100 locations across India. In addition to retail, Decathlon plays a growing role in health, rehab, and community wellness programming, making it a strategic partner for fitness-forward therapeutic technologies like RollRx.
Medisys — a leading distributor of clinical and consumer medical products with deep penetration across hospital systems, pharmacies, and home health channels in India and the Gulf region. Medisys’ access to both institutional and DTC pathways positions them as an ideal collaborator for RollRx’s therapeutic product line.

Shekar’s long-standing relationships across India, Southeast Asia, and the Middle East provide a competitive edge in navigating multi-layered regulatory, cultural, and distribution dynamics — ensuring RollRx can scale intelligently in complex, multi-channel global environments.

Shekar is a long-time collaborator within the MIT Media Lab ecosystem, a graduate of the MIT Sloan Executive Program, and a member of the Cambridge Innovation Center. He has worked extensively at the intersection of emerging technologies and human-centered solutions—especially in mobility, wellness, and aging.

RollRx Development Partnerships

RollRx has assembled an unusually integrated and proven team across neurology, engineering, and strategic growth — with deep domain expertise and shared ownership in the success of the platform.

This alignment ensures that product development, clinical relevance, and commercial traction are built into the DNA of the company from day one

Medical AI Integration Partner:
BeCareLink (BCL)

Overview:
RollRx has formed a strategic development partnership with BeCareLink, a leader in AI-based neurological assessments. Their mobile platform is used to quantify motor function, asymmetry, and neuromuscular coordination — all vital to RollRx’s therapeutic evolution.

Key Partners:

Charisse Litchman, MD – Neurologist, former Yale faculty, Medical Director at BCL
Larry Rubin – CEO & Co-Founder of BeCareLink

Core Contributions:

Integration of real-time neurological function scoring into the RollRx system
Support for condition-specific adaptations (e.g., stroke, MS, Parkinson’s, diabetic neuropathy)
AI-driven routine personalization and progress tracking
Both Charisse and Larry serve on the RollRx Medical Advisory Board

Engineering & Design Partner: Electronic Precepts (EP)

Engineering & Design Partner: Electronic Precepts (EP)

Overview:
RollRx has contracted with Electronic Precepts, a globally respected ODM/OEM firm specializing in integrated wellness hardware. Their experience in miniaturization, user interface development, and embedded sensor systems makes them ideal for our intelligent therapy platform.

Lead Engineers:

Dorian Alberti – Industrial Designer, mechanical & ergonomic innovation lead