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A Smart New Spin on Wellness. A Category With Potential to Scale

RollRx isn’t just a new product — it’s the birth of a next-generation wellness category.

Why Now?

• Sedentary behavior is a modern health crisis: 1 in 3 adults worldwide doesn’t get enough movement.¹

• Wellness is going vertical: the convergence of digital health, AI, and influencer commerce is disrupting old models.²

• Biohacking has gone mainstream: the market is projected to reach $63 billion by 2028.³

• Our launch strategy is primed:

• Ben Greenfield, top-tier health influencer, is preparing a feature show on RollRx.

• He estimates 25,000+ units sold within 90 days of airing, and another 15,000 in the following 6 months.

Under-Desk Fitness Equipment Market Snapshot

 The global under-desk elliptical and cycle market is experiencing significant growth, projected to reach $2.4 billion by 2030, with a compound annual growth rate (CAGR) of 9.1% from 2024.

Key Growth Drivers

• Remote and Hybrid Work Trends: The shift towards remote and hybrid work models has increased the demand for compact fitness solutions that can be used in home offices.

• Health and Wellness Awareness: Growing awareness of the health risks associated with sedentary lifestyles is driving consumers to seek convenient ways to incorporate physical activity into their daily routines.

• Technological Advancements: Integration of features like Bluetooth connectivity and app compatibility enhances user engagement and tracking capabilities.Verified Market Reports+1LinkedIn+1P Market Research+1Verified Market Reports+1Archive Market Research+1LinkedIn+1

   

Market Segmentation

• Product Types: Under-desk ellipticals and cycles

• End-Users: Residential and commercial users

• Technology: Manual and motorized resistance

• Features: Adjustable resistance, portability, lightweight design

• Distribution Channels: Online retailers and physical stores

• Geographic Scope: North America, Europe, Asia-Pacific, Latin America, Middle East & AfricaLinkedIn+1Verified Market Reports+1Verified Market Reports+1360iResearch+1

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Leading Market Players

• Cubii

• DeskCycle Ellipse

• Sunny Health & Fitness

• Ancheer

• LifePro

• JFITValuates Reports+2LinkedIn+2Cognitive Market Research+2Verified Market ReportsStrategic Market Research+2Valuates Reports+2Archive Market Research+2Strategic Market Research+2MAXIMIZE MARKET RESEARCH+2LinkedIn+2

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Regional Insights

• North America: Leading the market with 40% of total revenue in 2023.

• Asia-Pacific: Fastest-growing region, accounting for 30% of the market share.

• Europe: Holding a 20% market share.Verified Market Reports

RollRx: Positioned to Lead

While the under-desk fitness equipment market is growing, RollRx distinguishes itself by offering a multifaceted approach to wellness:

• Active Resistance: Provides adjustable resistance to enhance muscle engagement.

• Reflexological Activation: Stimulates reflex zones for improved circulation and relaxation.

• Red Light Therapy: Incorporates red/NIR LEDs for cellular and emotional renewal.

• Neuro-Muscular Reflex Activation: Targets the soleus and spinal reflexes to promote better movement and brain function.Strategic Market Research+6LinkedIn+6360iResearch+6

Unlike traditional under-desk devices, RollRx is designed not just for movement but for comprehensive nervous system recovery and full-body restoration, positioning it as a category creator in the wellness technology space.

Sources:

• Verified Market Reports: Under-Desk Elliptical and Cycle Market Size, SWOT, Industry TrendsVerified Market Reports

• Data Trends Agency: Under-Desk Elliptical and Cycle Market AnalysisLinkedIn

• 360iResearch: Under-desk Elliptical Trainers Market Forecast360iResearch+1P Market Research+1